ASANA is a web-based project management system. It has become an integral part of life for many entrepreneurs.

Users can create & assign tasks to themselves or other team members, and all members can have access to the tasks & comment & update their progress.

ASANA is free for teams of up to 15 people. After that, premium plans start at $50 per month.

https://asana.com

Among online business apps, Buffer is a very popular social media tool that offers free and premium plans. This tool allows small business owners to schedule, publish and then analyse all of their social activity from one dashboard.


You don’t need to individually sign into Twitter, Facebook, Instagram and LinkedIn because Buffer lets you control all your social media accounts from one place. It’s simple and quick to work with.

https://buffer.com

Calendly is a powerful yet simple scheduling tool, helps business professionals save time, control their schedule and delight invitees.

We’re connecting millions of people who are benefiting from:

  • An enjoyable, simplified scheduling experience that invitees will love as much as you;
  • Customizable schedules. Spend more time on top priorities by preventing last minute meetings and scheduling conflicts through buffer times, daily limits, secret event types and more;
  • Flexibility for individual users and large teams alike. Calendly accommodates scheduling needs and streamlines workflows with a variety of meeting types and robust capabilities;
  • Integrations with Google, Office 365 and Outlook calendars and apps like Salesforce, Zapier and GoToMeeting for a seamless user experience.

https://calendly.com

Flipboard is a free news app for tablets & smartphones. It has a beautiful user interface & will pull in stories from social media connections as well. It is possible to flip easily through the stories & read in more detail those that are of interest to the user.

https://flipboard.com

Gumroad is a shopping cart software specially designed for digital products.

It consists of a checkout software that easily installs on any website. Its look & feel promotes high-converting checkout processes, and the software can automate delivery of digital goods & support pay-what-you-want pricing.

Gumroad is free to set up & charges 5% of each transaction.

https://gumroad.com

Email marketing is imperative to the success of most businesses. While building a brand on platforms like YouTube, Facebook, Instagram and Twitter are important, you’re limited to the constraints of those channels. This makes it particularly difficult to move consumers through a funnel and provides you with relatively little control.

However, email provides a more intimate interaction between brand and consumer by offering you the tools you need to control effectively nurture leads. Mailchimp is an excellent free email marketing tool and one of the easiest for newbies to learn.

https://mailchimp.com

To create a project, to add as many team members as you want, to assign tasks and follow each other’s progress. MeisterTask’s flexible project boards adapt to your workflow and make sure everyone is always on the same page. Task management has never been more intuitive.

MeisterTask’s customizable dashboard is your gorgeous starting point into a productive day. See what’s been done in your projects while you were away, get a quick overview of your open tasks, and decide what to focus on that day.

https://www.meistertask.com

The key issue for every small business that does business locally and wants to show up in search engines is the consistency of their name, address, and phone number (NAP) across citation sources like Google, Yelp, Facebook, Yellowpages, and more. Moz Local’s tool gives you a free way to audit your NAP and easily fix on your own. Or, you can pay to have them do it for you. Either way, it’s a great free tool for quick analysis and improvement.

https://moz.com/local/search

With Buffer’s free social media tool, you have access to over 600,000 images (or you can upload your own image) and all the tools necessary to be a social image pro. You start by selecting an image, and from there you are able to overlay with text, choose sizes, select filters, add logos, and download/share. In moments, Pablo makes it easy to go from Photoshop noob to social media design pro.

https://pablo.buffer.com

PicMonkey is a free online image editing tool. Very easy to use & helps the one to make fun, shareable graphics to be used for blog posts & social media.

https://www.picmonkey.com

The new kid on the block, Slack is a cloud based tool as well, but it’s more of a collaboration enabler for different teams all over the globe. This makes it the perfect choice for small businesses whose teams are scattered across various time zones.
This service allows real-time chatting, searching and archiving all on the same server, so your communication is on-point all the time.

https://slack.com

When you’re using social media regularly, you should also be sharing content from other, reputable experts in your industry. Sharing other influencers’ content will help you build trust with your audience, supplement your content, and also help build rapport with those relevant industry experts.

Sniply is a powerful tool that allows you to attach a call-to-action on every piece of content you share. Because the content you are sharing lives on a website that you don’t control, there is very little chance that the user will visit your site after reading the article. However, Sniply allows you to put an inbound button or CTA into a frame that the article sits inside. Thus, giving you some control of the platform and perpetuating traffic from the non-affiliated content that you share.

http://snip.ly

SurveyMonkey is one of the most popular free online survey tools. Surveys are a good way to collect consumer information, engage customers, uncover trends and secure tangible insights on your business. SurveyMonkey’s software is incredibly simple. In just a few minutes, you can design, create and publish your own business survey. Additionally, you’ll be able to analyse the results in the backend.

https://www.surveymonkey.com

Toggl is a time tracking tool that is easy to use for keep track of your billable hours. Even if you are working offline, you can still track your billable time from your smartphone. Toggl also integrates with other tools (Asana is one of them) so you can measure time spent on each task.

Even better, if you forget to turn it on you can add your hours later and either send to clients if they request your time spend on tasks or keep track of your company internal hours. Pretty useful small business tool if you are a freelancer.

https://toggl.com

Zoho is ideal for very small business owners and entrepreneurs like freelancers, who mainly rely on themselves. The beauty of this software is its ease of use, free from the often added complexity of accounting software for bigger companies.

Use Zoho to efficiently create invoices, track your expenses, and even create financial reports. Its easily navigable dashboard is one of the main reasons for its great usability.

https://www.zoho.eu/us/books

Wave’s software is 100% free.
Use Invoicing, Accounting, Receipt Scanning and more, with no limits and no fees.

https://www.waveapps.com

Pitch Data is a data-driven startup marketplace that improves the StartUp funding process & productivity by making it easy for founders to connect, share and build great personal relationships with investors through their data. Traction is the ultimate evidence of customer demand. When StartUps are able to show traction, they proven that their startup has achieved product/market fit. In simple words, they proved real business — numbers don’t lie.

https://www.linkedin.com/company/10469348

Free Logo Design is a free logo maker for entrepreneurs, small businesses, freelancers and associations to create professional looking logos in minutes. Get a 100% free logo, perfect to use on your website or send to business partners.

Branding is one of the most critical steps when marketing your business, and the logo is arguably the most important part of your branding. Using Free Logo Design library, filled with hundreds of icons, frames and font classes, you can create a stunning logo that expresses your brand identity without any design training and without spending any money.

http://www.freelogodesign.org

It All Starts with Your Stunning Website; Wix unites beauty and advanced technology to create your stunning website. It’s easy and free.

https://www.wix.com

Create a free website or easily build a blog on WordPress.com. Hundreds of free, customizable, mobile-ready designs and themes. Free hosting and support.

https://wordpress.com

Use Evernote for organization.

When it comes to marketing your business, organization is critical. Ideas may come to you at any hour of the day. If you’re not able to organize and prioritize your notes, you may not be able to capitalize on opportunities.

Evernote will help you capture ideas, inspiration and trends, all while storing it in one easily accessible location. You can access it on your phone, laptop or tablet, making it the perfect tool for finding and storing content ideas, market research, brainstorming and competitive analyses.

https://evernote.com

Trello is a free project management software that allows you to organize projects of any size. It can be used for personal projects or used by teams to keep track of ideas, to do lists, in progress items, and completed tasks, and the notifications feature will make sure you never miss a deadline.

https://trello.com

If you need to edit or spruce up photos for your marketing materials or social media posts and you don’t have a high-end photo-editing program like Photoshop, try PicMonkey. It’s free, easy and has really cool design tools.

https://www.picmonkey.com

Canva is an easy to use free online graphic design tool. With Canva you can create your company letterhead, flyers, posters, social media graphics, business cards, gift certificates, and more. Their website includes a “Design School” which has great tutorials and blogs with helpful information. Novices as well as professional designers love Canva.

https://www.canva.com

WeTransfer is a safe and secure on-line file transferring platform that allows you to send up to 2GB per transfer – for free. You don’t even have to sign up for an account. Just upload your files (documents, music, photos, etc.) and transfer the files via email or download link. It’s so easy!’

https://wetransfer.com

Want to know how much traffic your website generates and get insights into how visitors find and use your site? Google Analytics provides those statistics and many more for free. It’s easy to set-up an account.

https://www.google.com/analytics/analytics/#?modal_active=none

BizMov offers over 300 ‘how-to’ guides, dozens of free books, worksheets and tools on how to start and run a business successfully. Topics range from how to create a business plan, to how to improve your leadership and management skills, to developing a marketing concept, and much more.

http://www.bizmove.com

If you have several social media accounts that you post to (Facebook, Twitter, LinkedIn, Instagram, etc.), you know that it can take a lot of time logging in and out of each platform in order to send out your posts. Hootsuite is an ideal time-saving tool because the interface allows you to post to all of your social accounts from one place. You can create all of your content ahead of time and then schedule the posts to go out whenever you want. Choose from the free, pro or business plans.

https://hootsuite.com

https://www.nerdwallet.com/blog/small-business/20-apps-small-business-owners